3 Types of Content You Want to Post

There are so many things to think about when it comes to content. Of course, no matter what, your content needs to be super clear & engaging, use good lighting and a very good camera. But there are 3 things to always remember and use to guide your content calendar. 

Here are the 3 types of content that you want to be posting to grow your instagram...

1. VALUABLE 
Valuable content should educate, motivate & inspire. Video content is usually the most valuable, so create video content every week and talk about something your audience wants. You can figure this out by asking your community on stories what they want to know! Using IGTV and reels are great ways to put the video content onto your social media. 

2. COMMUNITY
Ask questions & involve your audience. You want to create a community within your audience, not just think 'they already follow me, I don't need to nurture them', you really DO need to nurture them, make them feel like they're your friend, & like they know you. Building a community converts to sales. 

3. PROMOTIONAL
Promote your product & talk about your service. You don't want to do this too much and make your page feel salesy, it could put your followers off! so stick to one or two posts per week talking about what you sell, but make sure you do it often enough so if anyone new comes to your page they can easily see what you offer or sell!