Itʼs clear that all businesses now need to be on social media, but choosing the right one for your marketing strategy plays a key part in the success of your business.
Which social media should I use for my business?
When it comes to outlining which platform/s is best for your business, you first need to figure out your business priorities and marketing strategy (we can help you with this). Is it...
Expanding your reach? Growing brand awareness? Generating more leads?
Once you know your strategy, you will need to determine which platform is going to give you the best results to achieving this and reaching your target audience. A key step here is analysing your brand: is your brand very visual, does it revolve around real-time events, is your audience professional or diverse?
Narrow down your platforms:
There are many platforms out there, and it may be tempting to start out on them all, but you donʼt need to be active on them all...and focusing on the key few will help you better reach your goals. When choosing the social media sites to focus on, look at those with the most active users (smart insights is a good site for this), and choose those where your target audience are most reachable.
Look at the type of content you create:
Different types of content work better with certain social media platforms, so you must consider how these will look on the different sites and how users can interact with them. Some styles of content include:
Imagery / Video / Blog posts / Testimonials / Live-streams / E-books?
Define Your Social Media Goals:
Before you start posting on your chosen platforms, you want to have a social media strategy in place that lines up with your business goals. Your social goals could be to:
- Identify new leads
- Increase brand awareness
- Reach new audiences
- Learn about your customer needs
- Provide a new network for customer service
Your social media goals will determine your social media strategy, which will involve targeting your audience, creating the content you will be posting and outlining your tone of voice.
If you need help defining your social media goals, strategy and figuring out which social media platform will work best for your business, get in touch with our team by booking a complimentary call.
