A social media strategy defines how your organisation will use social media to achieve its communications aims, it can guide how well you’re business is doing and will tell you how your brand is being perceived in real time.
A marketer with a strategy has a framework through which to plan, prioritise, execute, measure and optimise their channels. The more specific and targeted you make this framework, typically the more effective it will be.
If you invest in a social presence without a clear strategy, you won’t know whether or not your campaigns are successful. You cannot simply post content to appear active, how do you know that content is contributing to the business positively? What if it’s actually putting people off your brand?
Putting a strategy together allows you to outline your business goals, so that you can work backwards to create posts that reinforce them, and tracking these to measure the success of the plan. Having a strategy then allows you to acquire your assets with a clear plan in place, which means your content, and posting of it, will become consistent.
Not only will putting a strategy together allow you to be more consistent, engaging and improve your brand image, it will allow you to learn about your audience, as the research you do to put together this plan is targeted to appeal to what they want and need from your page.
We offer personalised strategies for those needing a clear marketing strategy that will elevate their social platforms. Get in touch to find out more: lucia@thesocialgirl.agency
